I'm Hec Sánchez.
I'm a product engineer and technical leader based in Mexico. I've spent 16 years building software, and I still enjoy taking a problem apart, deciding what matters, and turning it into something people can use.
My work includes customer-facing products, custom business systems, integrations, and engineering leadership. I've contributed to software for organizations including Camino Real, Lala, Cabify, and Freightliner.
What I'm building
I built Zaplink, a product for authentication through WhatsApp. I'm also building technology for Estateflow, focused on real estate sales operations.
Other work includes a custom CRM for The Woods and a HubSpot application for assigning leads using agent schedules.
How I approach the work
I want to understand the business problem before deciding what software to build. Sometimes the useful work is a new application. Sometimes it is connecting existing tools, simplifying a process, or giving a team clearer technical direction.
I work across product decisions, architecture, and implementation. I care about software that people can use, teams can maintain, and businesses can continue to develop.
What I write about
I share observations from building products and working with teams: decisions that proved useful, mistakes I would handle differently, and ideas I want to understand better.
Trajectory
- IndependentFractional CTO2025–present
- NolteHead of Engineering2025–2026
- Happy SoftwareCo-founder2021–2025
- Pluto TVSr. Full-stack Developer2019–2021
- Fresh TriSr. React Native Developer2019
- Venzee TechnologiesFull Stack Engineer2018–2019
- Adext AISr. Frontend Developer2017–2018
- KoneksysSenior Developer2017
- Agile KitchenFounder2014–2016
- CrowdbaitTechnical Manager2012–2014
- FreelanceWeb Designer & Developer2008–2012
Find me on
Work with me
I work with agencies and founders in English and Spanish. We can start with a defined technical problem or discuss a longer-term need for engineering leadership.
For agencies
Bring me into a client project that needs custom software, integrations, or experienced technical direction. I help define the work and build the parts your team needs to deliver.
For founders
Get help deciding what to build, improving an existing product, or leading the engineering work. We can start with a focused problem and shape the engagement around what your business needs.