Decide what to build and how
Translate the business goal into a practical technical plan. Review the product, identify constraints, and weigh the tradeoffs between building, buying, and simplifying.
Technical direction and hands-on engineering for founders.
I help founders make product and engineering decisions, build software, and give their teams clearer technical direction. Depending on what you need, I can work on a defined implementation or provide ongoing fractional CTO support.
My work combines product development with architecture and engineering leadership. I stay close to the code and the business problem it needs to solve.
When I can help
- You have a product, but technical decisions keep landing on you without a clear way to evaluate them.
- Your team is building, but priorities, architecture, or responsibilities need attention.
- A feature or integration needs experienced implementation.
- You need to assess an existing codebase before committing to the next stage of development.
- You need someone to take ongoing responsibility for technical direction while the business grows.
The work we can do together
Build or improve your product
Take a defined part of the product through implementation. That could be a new feature, an integration, or an improvement to an existing system that is making delivery difficult.
Establish stronger engineering practices
Improve how the team plans work, reviews code, ships changes, and understands production issues. Focus on the practices that address the team's actual problems.
Provide ongoing technical leadership
As a fractional CTO, I can help own the technical roadmap, guide architecture, support hiring decisions, and work with the team as priorities change. We define the responsibility and time commitment around the business.
Products I've built and work I'm doing
Product
Zaplink
I built Zaplink to support authentication through WhatsApp, including one-time codes and magic links.
Product · In development
Estateflow
I'm building technology for real estate sales operations, bringing product development into the day-to-day problems of sales teams.
Client work
The Woods CRM
I built a custom CRM for a business selling wooden floors and materials.
Choose the engagement around the problem
- Technical assessment
- Understand the current system, identify risks, and leave with prioritized recommendations for what to do next.
- Scoped implementation
- Agree a specific outcome and the work needed to deliver it.
- Fractional CTO support
- Establish ongoing technical ownership when the business needs sustained direction across product, architecture, and the engineering team.
Questions founders ask
Do I need a fractional CTO or a senior engineer?
If the problem is a defined piece of implementation, an experienced engineer may be enough. A fractional CTO is useful when someone also needs to own ongoing technical priorities, architecture decisions, and the way the team operates.
Can you work with my existing team or development partner?
Yes. We can define an engagement that complements the people already doing the work, with clear responsibilities and communication.
Do you write code?
Yes. Implementation is part of my work. The balance between coding and leadership depends on the engagement we agree.
Can we start with an assessment?
Yes. An assessment can be a useful first step when we need to understand the product or codebase before choosing the implementation work.
What does your product need next?
Tell me what you are building, what is getting difficult, and which decisions you need help making.